Google Adsense Strategies and Tips

December 17th, 2005

Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.

If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people s source.

You also don’t have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.

You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google’s custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your “content.”

You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.

Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique “publisher ID”, which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL’s and user ID’s and passwords.

As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.

If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor s eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a “heat chart” which shows you where the best placement for ads are. You will need an account to access these tutorials. It is also a refreshing sight for your visitor once they see something different for a change.

It is still wise to look at other people s information and format your Adsense in a like manner. A wise old business axiom is to “find a good business model, then copy it.” Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.

Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage.

It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.

With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.

Our website, http://www.for-the-record.biz, is a good source of information for the beginning marketer. We present a lot of content for those needing more information on a variety of subjects.

Author-Bio: Alden Smith is an award winning author who has been
marketing on the internet for over 7 years. His site, http://www.for-the-record.biz, is loaded with articles and information for the beginning blogger and internet
marketer.

SEO Questions - Why do I see different Google results than my clients?

December 15th, 2005

Having been in this industry for as long as I have, I often forget some of the basics. Well, it s not that I forget, it s just that I assume that everyone else in the industry has the same knowledge level as I do.

So when I get a newbie asking a question like Why are my Google results different than my clients I have to take a step back and realize that we aren t all equal.

Therefore in this article I m going to answer this one seemingly simple question. While it may be simple to those of us in the know this isn t always the case with others.

One of the scariest things you can do as a new SEO is talk to a client. That s because you are always worried that they are going to ask you a question that s over your head. And while you can fake your way through some questions when you are new, there are some that just stump you.

Of course even the greenest of most SEO s usually know more then their clients so you don t often have to fake an answer. Of course I would never advocate faking it. When I don t know, I ve found the best thing you can say is I don t know, let me find out and I ll get back to you.

And that s just what happened the other day. A new person came to me and said I had a client who saw different Google results than I did, and I didn t know what to tell them.

So let me give you the answer I gave him.

Google, like all the other engines, is comprised of literally tens of thousands of servers. Each server is part of a larger cluster of computers. Each cluster forms part of a datacenter. Each datacenter then acts as an independent branch of Google.

These datacenters are found all over the US. For the longest time Google only had about 13 data centers that served all the results to the world. Now the number is estimated at around 80.

While some of these data centers are used for pre-testing results (for example, testing a new algorithm out before moving it to the main data centers) most are used just to deal with the load that Google receives every day.

These data centers are dispersed throughout the US in geographically specific areas. They have done this so that queries are served to the data center nearest to the user.

For example, while there are a large number of data centers on the eastern coast, a person searching from San Francisco will likely be served their search results from a data center near them, such as an Oregon or California data center.

It is because of the differences in these data centers that someone searching in New York will see different results than someone in Los Angeles.

It is reasonable to think that each data center acts somewhat independently of the others. That means that their update schedules are different as are their crawling schedules. One can even assume that the algorithm changes which affect the index happen at different times as well.

This accounts for why there are differences in search results. Because of Google s perpetually updating index, the results you see near you may be similar to results in other data centers but ultimately different.

This could be due to how the crawlers retrieve sites - a crawler may find a site closer to it more easily and therefore add it to the index sooner than a geographically far away crawler would find the same site.

For example, a site in Vancouver, Canada may appear in the California data center days before the eastern data centers. Because this site would be added to the west data center sooner, it will have an impact on the search results returned sooner.

Consider it like the ripples you see in the water when you drop a rock into a pond. If you drop just one rock, you see the ripples move out from where you dropped it. However, if you drop 2 rocks close to each other and at slightly different times you see how the ripples interact with each other when they meet.

The index changes reflect this type of interaction. One site can have a subtle but noticeable effect on the index. Yet the effects aren t noticed across all data centers at the same time. We can also see the changes in the index grow over time, so that one Vancouver site s effect grows over time, but the effect is different across the data centers because changes happening with other sites also has an impact.

As you can see, this is why you will see different results across the data centers. It s not necessarily because of one single event. Like SEO itself, it s a culmination of smaller events which causes the noticeable differences.

Author-Bio: Rob Sullivan is a SEO Consultant and Writer for http://www.textlinkbrokers.com

The Essence of Relevant Linking With Post-Jagger(naut) Google

December 13th, 2005

Since the last Google dance reciprocal links lost some of their magic. Before, their very existence ensured high search engine rankings. But Google rocked the world (wide web) when it began to evaluate the relevancy of those links. Many high-ranking sites woke up to find themselves suddenly plunged to the bottom of the list, replaced by newer, seemingly less important, sites. Why? Relevancy.

Google found that its own value as a search engine was being threatened when too many searches resulted in returns of little or no relevancy. Realizing how damaging this was, it set out to re-align the universe– or at least the web. And with good reason.

Since the birth of the internet, links have been its cornerstone. That was the entire point of the internet: For computers at various locations (initially colleges and government locations) to be able to “link” to each other. As it became available to the general public, relevancy became an issue, but only as an organizational tool. With the introduction of commercialization, a sudden boom created a demand that a general organizational tool be developed. And search engines answered that need. So, in essence, search engines are all about relevancy.

But until recently the progamming tools available to analyze these links was limited. They could only see “x” amount of links and whether they were in-bound, out-bound or reciprocal. While they had the capability of analyzing millions of sites in a few minutes, they lacked the programming to break down the results– until recently.

The result?

Those who worked so hard to create massive link directories (also known as linkfarms) on their sites in order to force their rankings up find, instead, all they’ve “harvested” is link graveyards. And, though it’s painful for them, it is necessary, too.

But the motivation of those marketers in search of massive amounts of links is understandable. Because, to them, link relevancy equates to promoting their own competition. Who wants a link that may, in some way, pull traffic away from their own site? While that may seem possible, the truth is that is not necessarily the case.

Understanding link relevancy — without linking to the competition — is the key to successful reciprocal linking today. So what IS non-competitive reciprocal linking?

Say, for example, a site sells baseball equipment. They link to every other baseball related site– that DOESN’T sell equipment. Little league sites, major league fan sites and sites for adult league baseball.

But it could also, strictly speaking, move on to other sports equipment sites. And, because baseball is a game and “games and toys” go together, it could link to other
toy sites, especially outdoor toy sites and still be considered relevant on another level.

Taking that one step further, because baseball is a popular sport for kids, it could also link to school-related sites. Then, backing up again and exploring the avenue of adult league baseball, it could link to businesses that typically support those leagues: restaurants and bars, for instance. And, unless that baseball equipment league sells uniforms, it could link to sports-uniform sites. The list goes on and on. And all of those sites are relevant in some way to baseball equipment.

This is, of course, a lot more work than simply linking to every other willing site. But there is a twofold bonus in this. Because, not only will 10 well-related sites linked together do much more for rankings in the search engines, the actual direct links will be much more active themselves, producing high-quality traffic that will lead to direct sales.

One of the most important factors in understanding the internet is that it has become, like the real world, “worlds within worlds,” (niches) or a place where whole sub-cultures can happily co-exist without touching any other sub-culture. Yet the magic of the internet is that we are not confined to — nor defined by — any one sub-culture.–mo

Author-Bio: Marige O’Brien works as a writer, web designer and internet marketer. Her website, Tracker Mo’s Den (http://www.trackermo.com), is a collection of some of the best affiliate programs and internet marketing tools available. And, for the most part, the links on her website are all relevant to that.

Googlelicious! The new GoogleBase - an Introduction

November 29th, 2005

It’s not an article directory, it’s not a search engine and it’s not a bird, a plane or even superman. Then what exactly is this new “content home” from the Google team and what does it mean for web site marketing? Let’s get it straight from the horse’s mouth: “Google Base is a place where you can easily submit all types of online and offline content that we’ll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local.”

The new GoogleBase is a database to help people get all kinds of information about anything. It’s a throwback of sorts that allows people to publish anything they want and then…

Read the rest of Googlelicious! The new GoogleBase - an Introduction here

Everflux - A Google phenomena explained

November 29th, 2005

1. Introduction - about Google

Unless you are a web surfer in the true meaning of the concept, if you are reading this, I am almost certain that you know Google. Or, you think you know Google. You are probably aware that Google is a “search engine”, that almost 80% of the internet searches in the world are done through Google. If you are a metro- or uber-geek, you probably know that the term “to google” became part of the English language, as in “she googled her high school boyfriends”. And if you are really, really on top of things all trivia and have Wikipedia as your browser’s home page, you might even know that the name “Google” is a play on the word “Googol”, which was coined by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred zeros. But here’s one piece of geek trivia that you might not know: The “Google” spelling is also used in “The Hitchhikers Guide to the Galaxy” by Douglas Adams, in which one of Deep Thought’s designers asks, “And are you not,” said Fook, leaning anxiously forward, “a greater analyst than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can calculate the trajectory of every single dust particle throughout a five-week Dangrabad Beta sand blizzard?”

2. Everflux - what is that?

Some obscure “Glossary of SEO terms” (SEO = Search Engine Optimization) defines the Everflux as “An anomaly by which pages can quickly appear and then disappear in Google page rankings. Usually occurs to newly added webpages.”

Basically, Everflux refers to the…

Read the rest of Everflux - A Google phenomena explained here

Google Search Ranking

November 27th, 2005

If you ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to…

Read the rest of Google Search Ranking here…

Does the Length of a Domain Registration Affect Your Rank?

November 26th, 2005

Does the length of your website’s domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April.

According to the patent, “Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for…

Read more about “Does the Length of a Domain Registration Affect Your Rank?” here

Google Working on Being Top Dog

November 22nd, 2005

Well the internet has been an interesting place over the last month for people dealing in search engine optimization. Let s discuss Google. When Google makes sufficient changes to be considered an update, just like a huge brewing storm, it gets named. Jagger was Google s latest update. Updates are basically changes to the ways search engines rank web sites. Most usually website owners see drastic changes in rankings whether for good or bad. Jagger Was the biggest update ever to take place on a major search engine.

Why was website owners fearing Jagger so much? Because when Jagger…

Read more on Google Jagger here: http://rebeccagame.com/google-001.html

Would you Like More Google PageRank?

November 14th, 2005

PageRank (PR) is one of the most important concepts in Internet marketing. It is widely considered as the most important factor in the Google search relevancy algorithm that determines ranking of websites on Google s search results. Having a high PageRank is a must if you wish to attract visitors or customers to your website.

The PageRank principle is simple
The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site. But quality is much more important than quantity. The higher the PR of the sites that link to yours the more they boost your sites PR.
When planning your effort, always remember than one link from a PR-6 or PR-7 site is worth indefinitely more than hundreds of links from PR-0 or PR-1 sites.
In addition, you should aim to include your link on pages with as few other links as possible. Pages with over 25 links have little value. Additional factors that go into the algorithm include the amount of different sites that point to yours (10 links from 10 different sites count much more than 10 links from the same site) and the inclusion of your keywords in the text of the links.
As a general rule of thumb, a one-way, high PageRank link will give your site a PR two points below that of the linking page. So a link from a PR-8 site should get your site a PR-6. However, at the lower end of the scale, I have seen a PR-5 turn a new PR-0 site into a PR-4.

The effects of having a high PageRank
Most industries, market niches and business sectors only have a PR5 or PR6 site as the top ranking result. The implication is that you can dominate a niche or local market on search engines without investing too much money or time. For example, you can buy keyword rich text links on networks of sites that have a PR of 8-9 for $ 500-2,000 a month. Doing this is likely to get you a PR of 6 or 7 right out the gate. The implication is that your site will appear as number one when users search Google for key phrases related to your market niche.

Where to start
Before starting to actually work on improving your PR, be sure to install the Google Toolbar on your browser. The Toolbar shows a value (on a log scale) of 0-10 for each website that corresponds to the underlying PR of that page. The average website with little or no marketing support is typically PR1 to PR3. Google is updating the PR level it displays in the Google Toolbar about once every three months so patience is required until you can see the results of any PR building campaign.
Since PR is all about links you ll have to know who already links to you. You can either use the Google Toolbar by selecting “Backward Links” or type in Google link:www.yourpage.com

The easy ways
There are two easy ways to get a site with high PageRank:
Buy one at any given time there are thousands of websites offered for sale on ebay and other sites with moderately high PR. You can buy one in an industry of your choosing and adapt it to your needs.
When your site is new you will have a PR of 0. But that s not a problem if you, or a close friend, own another site with a high PR. Lets say the other site has a PR5 website. If you link to your new site from all the pages of the high PR site, then the new site would automatically get at least a PR4. If you don t own a high PR site and neither do your friends, don t worry. There are other options.

Buy Links with High PageRank
You can easily buy PR buy renting text links from sites that have high PR. Links can be acquired through numerous intermediary sites such as Linkadage.com, Linkauctions.com or Text-Link-Ads.com. Typical rates for high PR links are:
PR5 text link: $7-20/mo.
PR6 text link: $25-$50/mo.
PR7 text link: $65-$100/mo.
PR8 text link: $100-200/mo.
PR9 text link: $ 700-1300/mo
But buying links is best if used as a short term strategy to support a campaign for several months. For long terms purposes, move away from the pay for high PR links and seek other methods such as high quality reciprocal link partners, directory listings or improved content.

Directory Links
The most popular directories are Yahoo and DMOZ. But paying $ 299 a year for inclusion in Yahoo s directory is usually not a wise investment since too many sites are listed in each page and the PR benefit you ll receive is inadequate. Inclusion in the DMOZ is free and important but unfortunately most sites get rejected or ignored.
You should seek those directories that have a high PR on their homepage but more important also on the category that interests you. The PR your website will receive from inclusion on these directories is also a function of the number of other links on the page where your site s link will appear. The fewer links, the higher the PR you will receive. So your top priorities are directories with high PR and few other links in the relevant category page. Visit Directoryarchives.com to find lists of niche directories to submit your link.
Some of the older directories have over time built up a PR6 or PR7. But the smaller and newer directories typically buy their PR through text links ads on more popular sites. In turn they typically charge a $ 25-40 registration fee. Some of these newer directories have smaller category structures which mean that you may buy a link that will deliver a PR4 or PR5 that may last many years for that one time fee.

Copy your Competitors
It’s quite easy to find out where your competitors get their links from. If you don t know who your top competitors are, all you have to do is query Google for the main key phrases in your market and the result page will list your top competitors. Next, Visit the homepage of each competitor, and in the Page Info dropdown box of the Google Toolbar, select “Backward Links”. You will then see a list of pages that link to the page you are visiting. It won’t list every page, but will list all the ones worth getting a link from. Write down the URLs linking to each competitor and continue until you have some one hundred URLs from about 10 competitors. Than, send a personalized email to the owner or webmaster of each of these sites requesting a link or a reciprocal link.

Link exchanges
A common practice to increase PR is to exchange links with other sites, a practice also known as reciprocal linking. You can start by looking in a directory such as About.com or DMOZ for reputable sites with a topic somehow related to yours. If at all possible, your partner’s link page must be accessible from their homepage, have a decent PR and not contain too many outbound links. Open each URL to learn a little bit about each site and find a contact email and than send a personalized email asking for a reciprocal link.
In addition you should set up a links page that is easily accessible on your site to offer reciprocal linking opportunity.
You should note however that link exchanges and reciprocal linking are slowly becoming a thing of the past as this technique has been abused, and search engines have increased their capabilities to detect it. There is strong evidence that search engines give more weight to one-way links (such as links from directories or from articles).

Writing articles
This is a great way to get links from important pages with high PR and it is successfully used by many top marketers. Basically, you write articles related to your field, and allow others to publish them for free in websites and newsletters. At the end of your article, you include a resource box (a small bio) with a link to your website. The link should include the full URL spelled out (http:// ) since some sites copy just the text and delete the links. Now you ll have to publicize your articles by finding sites that post articles. Type your main keywords + articles in Google to find potential sites. Before spending the time to send your articles check each site to verify it has a PR of at least 4.
As your articles get published, your links will spread like wildfire and your PR will increase. The bonus is that many of the sites that publish articles are respectable portals or news sites and such sites are likely to have a high PR.

Getting Links without Even Asking
My favorite way to get links (but the most time-consuming) is to simply have the best site on the Internet in any specific niche. Even if you think there is nothing unique about your website try to find a small niche where you can specialize. Interestingly enough, if your site is focused around a theme and is well written, providing tons of useful information and is constantly updated, you often won’t have to seek out links at all. Other sites will simply link to yours. The better your content, the more one-way links and reciprocal link offer you will get over time.

Guest Book Signings
Another linking strategy is guestbook signings, as most community-based sites allow free signature links in forum posts. So participating in popular forums related to your industry is likely to increase your PR. You can search the web the old fashioned way. Find a guestbook, drop a note with your URL or signature and move on, or you can pay a guestbook signing service a few dollars to auto-sign your name and site URL in several thousand guestbooks.
Keep in mind, that this technique is questionable since there is a dispute among search engine optimization specialists if this technique is effective or not. It is speculated that search engines may apply filters to prevent guestbook links from increasing PR.

Get a Blog
Blogs are the newest hot trend on the Internet and are also valuable as an online marketing tool. They make it simple for the average joe to write online and even add content to their site on a daily basis with just a few clicks of the mouse. This dramatically changes the way information is shared and distributed. With blogs anyone can easily become a source of valuable information. The search engine companies recognize this and make it a point to spider the blog networks on a regular basis.
There are in fact several blog programs available that you can either load into your own domain with ease or that you can use from a third-party, remotely-hosted server. One popular service is Blogger.com by Google. Adding a blog by Blogger to your new website will ensure it gets spidered within days.
There are actually a few ways to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated. The second way is to submit it to blog directories. Just like website directories, there are tons of blog directories you can submit to for free. Just do a search on Google for “blog directory” and you will find them. The third way of getting inbound links with a blog is to host it somewhere other than on your website. Then, provide a link from your blog to your website. After you have done that, you can submit your blog to directories for the extra page rank and added exposure.

Author-Bio: This article is published by:
Dave Gilis of PromoteTOP Web Marketing. PromoteTOP is a leading provider of website marketing services, including guaranteed search engine placement. The company offers industry-specific marketing plans that cater to websites in the travel, tourism, hospitality, real estate, financial services, legal, medical, gaming, health & pharmaceutical industries. The PromoteTOP Website (http://www.promotetop.com) provides a valuable collection of free Internet marketing tools, articles and resources.

Why do Niche Websites Have an Unfair SEO Advantage?

November 14th, 2005

Long gone are the days when experts shouted to us from the hilltops not to build portal websites anymore. Everyone knows you can t build a website about everything and expect to get anywhere. Just like in real life, a jack of all trades is master of none. Blogs tend to be this way, too niche focused.

So most have switched to niche. Further, the question isn t whether you occupy a niche, but how much obscure arcane stuff you know about it, how much of an expert you are about it, how you live and breathe it, and if you have a forum full of co-enthusiasts.

For example, I have been known to spend a fair amount of time the niche website, FullSizeBronco.com (FSB). I bought a 1980 Ford Bronco and I d like to get it running better so I can go out and 4x4 confidently. FSB is primarily a forum, but that s plenty. There are some real gearheads on there these people know exactly what part I mean if I m debating whether to go with an 8.8, 9, or 10.25. Or if I want to swap a 351 for a 302. They know and talk about all things Bronco.

So is it any surprise that when I search Google for ‘ford bronco’, they come up on the first page?

No. But why? Well, it doesn t hurt that Google has indexed about 90,000 pages on their site. The number of pages in your site is clearly a factor in Google’s algorithm. 90,000 isn’t on the order of CNN.com’s 5.5 million, but it’s significant.

The FSB website doesn t use SEO as we might conventionally understand it. Though it uses meta keywords, they are the same throughout the site, as is the {title} tag. Without SEO, FSB has managed a 5/10 pagerank, and that s pretty good. This is 100% genuine pagerank that came from just doing what a good site does.

What does a good site naturally do that we SEO folk should know about?

1. It uses major keywords with natural frequency (no spamming)
2. It uses the keywords commonly related to the main keyword

Another website/forum with the same natural lack of SEO is MathForum.org. MathForum.org has an 8/10 pagerank, contains 2.15 million pages, and has 11,600 backlinks. Clearly, the number of pages in a site and number of backlinks are a factor in the homepage s pagerank.

But pagerank isn t the only thing that determines search result rankings. For example, when you search Google for ford bronco , FSB has the highest PR in the top 10 results, yet it s #10. There are two PR 3 URLs ahead of it. What makes a site come out on top within its niche can be baffling

What makes it certain that your niche site will beat other random sites that have only a few pages on your topic is the natural usage of major keywords and related keywords site-wide. For example, the URLs of 12 of the top 15 Google results for ford bronco contain the word ‘bronco . They all have ‘bronco in their {title} tags.

But what about these ancillary, or related keywords- what do I mean by that? SEO professionals have been talking for more than a year about the importance of including words that should show up naturally with whatever topic you write about. You can find these related words by scanning results from the Google keyword tool, Overture search suggestion tool, and Google search results.

For example, some related words and phrases for ‘ford bronco are: parts, for sale, new, transmission, early, xlt, lift, pictures, body, used, soft tops, radius arm, transfer case, and of course, a whole bunch of production years.

Using related keywords has more than an SEO benefit. Not only could this improve your search engine rankings, but you also make your content more comprehensive. And related keywords are points of reference in your readers minds - they help them triangulate where you re coming from, and where you re going. It ll make your content more readable, understandable, and satisfying.

Author-Bio: Since 1999, San Diego SEO Consultant Brian B. Carter, MS, has reached more than 2 million readers online. His most popular site ranks in the top 1% of all major websites. Brian’s second book, “How I Made $78,024.44 in Six Months Using the Newest Secrets of AdSense and Overlooked Keywords” will be available in October, 2005. For more, see http://ranking-high-on-search-engines.com/